Turn Scrollers into Buyers

Why Even Your Best Customers Ignore Your Emails ✉️

"Gmail is hiding your emails because of this"

Most clothing brands treat their email list like a discount megaphone.

"50% OFF!"
"BUY NOW!"
"LAST CHANCE!"

Here’s the problem:

Your subscribers aren’t just ignoring you.

They’ve trained their brains to auto-delete anything with your name on it.

Why This Happens

1️⃣ The "Coupon Vulture" Effect

• Flood inboxes with discounts → customers only open sales.

• Non-promo emails? Dead on arrival.

2️⃣ The Spam Folder Graveyard

• Gmail routes generic blasts to "Promotions."

• 82% of those emails never get seen

3️⃣ The Silent Unsubscribe

• People won’t bother unsubscribing.

• They’ll just stop buying altogether.

The Fix? Free Value.

Your emails should feel like:

• A stylist’s DM, not a clearance rack.

• A secret fashion tip, not a coupon book.

Example:
Instead of: "50% Off T-Shirts!"

Try: "The 3 T-Shirt Hacks Stylists Won’t Tell You"

What Happens When You Do This?

✅ Open rates jump (because it’s not another sale).

✅ Subscribers actually read (instead of reflex-deleting).

✅ Sales go up (people buy from brands they like).

Here’s How to Start

1. Audit your last 5 emails.

   • How many were pure promotions?

   • How many offered real value?

2. Rewrite one subject line.

   • Swap "Huge Sale!" for "The Denim Mistake 90% of Guys Make."

3. Track the difference.

   • Watch opens climb.

   • Watch revenue follow.

If you to know more about how I can help you write good emails,

Click this link to book a FREE call with me

P.S.

The best brands don’t sell in emails.

They connect.

Then the sales happen on their own.